There are several things to keep in mind when it comes
educational apps for children.
By: Teodora Rešetar
The most important one is to determine your target audience. Most
kids today have access to a
tablet or a phone from year one, but there is a large difference between a
five-year-old and a twelve-year-old. You always want the interface to be intuitive,
depending on their age, you might want to add a thorough tutorial and have little
including audio explanations. Big buttons and bright colors can help it be more
but making a few tests with children themselves and getting their feedback before
is definitely recommended.
Looking at the design, it is helpful to remember how younger kids
strongly identify with
different fictional characters and use that as an advantage in your storytelling. At
early age, things like your favorite color or animal are really important, so you
have multiple options for personalization, and also diversity, so that your app
necessarily gender-oriented, but the choice is left to the kid. For older kids, it’s
to use a human or humanoid protagonist, since they’re more likely to identify with
rather than a pet or an object, and you are free to have a more sophisticated
An option for tracking progress could also be useful, since it
works as a reward system for
kids and helps build their confidence, but it is also an easy way to show the
overview of the learning process and the manner in which your app is contributing to
increase in knowledge acquisition.
Through the app, you should have a reward system relying on
smaller tasks that label the
child's success with positive adjectives. When it comes to mistakes, avoid demoting,
lowering the score, but rather point to the mistake neutrally, without creating
high stress situations. A second system of reward should be an overarching one.
years ago, kids used to play with devices that would allow them to see the growth of
digital pet through regularly feeding and taking care of it, so it was a big shame
battery was about to die, since there was no way of saving the data. Analogous to
could be a motivator to use the app daily is having the progress represented as a
tree, an animal, or map of the Earth which is growing and becoming more complex.
Age is also an important factor when it comes to marketing. If
you’re aiming at younger
children, you want the ad to be targeted at parents, so it’s important that it
descriptions of things like quality and safety, since most parents will be the ones
installing the apps for their kids. If you’re aiming at school kids, or kids that
reading skills, you can be more creative with your ads in order to attract them.
Lastly, when considering pricing, if the app is intended for
younger children, it’s better to
charge for the app purchase as a whole, rather than in-app charges for extra
is more suitable for older children who can ask their parents for permission, so
your app getting uninstalled because of expenses incurred by child by accident.